Attract more customers with discount codes

Posted on May 8, 2008 Updated on August 26, 2008

Discount codes are a very powerful way to increase sales to new and existing customers. By offering a limited-time discount, you encourage your customers in several ways. First, everybody loves a good deal and by offering a good deal to new or existing customers, they are more likely to do business with you instead of somebody else. A time-limited discount encourages your customers to make the reservation now instead of waiting, which also helps to drive sales. And finally a discount is a useful tool to increase business during slow periods.

The latest version of WebReserv now offers support for discount codes. You can add discount codes to the system and your customers can apply the discount codes to reservations during the reservation process.

How to add a discount code

 To add a discount code, go to Setup – Discount Codes (http://www.webreserv.com/setupdiscountcodelist.do) and click Add new discount code. You will now have an empty discount code field as shown in the screenshot below.

Code: This is the code that must be entered in the discount code field when making a reservation. A code can be up to 20 characters long and consist of characters or numbers, but no spaces or special characters. Use easy to use codes such as SUMMER08 or FRIEND. If you are advertising through several channels, for example flyers and ads, you can create a different code for each type of ad and use the code to track the responses.

To control when a discount code can be used, enter a valid from date and a valid to date. A reservation must be booked within the valid from and valid to dates for the discount code to be valid.
You must also specify a Reservation From date and a Reservation To date. Use these dates to specify when the reservation must start for the code to be valid.

Finally you must enter either a discount percentage or a discount amount. This is the discount that will be applied to the reservation. The discount will be applied before taxes, if any.

When using a discount percentage, you can also specify a minimum or maximum discount amount. Use can use this feature to give a percentage discount up to a certain level, for example, 10% up to a maximum of $100.00.

When you have entered the discount information simply click Save and continue and you will be taken back to the list of discount codes.

Example:
In this example we want to provide a 10 % discount (up to $200.00) for August reservations, but the reservation must be done before July 15. The values for this discount code become:

How to apply a discount code
WebReserv.com will automatically show a discount code field in the payment section whenever one or more valid discount codes exist for the selected product. If no discount codes are valid, the discount code field will not be shown.

Availability
The discount features is available in all premier WebReserv accounts (Silver and Gold).

For more information or questions, please contact WebReserv.com support.