7Ps serie – Part 2: Are you reaping the potential benefits of continuous evaluation of your product?
Last week we wrote about how you apply classical marketing mix models like the 7P’s to understand and work on your business’ value proposition (see the article here). Also did we encourage you to have a look at your own value proposition? Did you find anything interesting based on that new understanding of it? We hope so.
In this week’s article in this series will we as promised dive a bit deeper into the P Product. As said, we are not here to guarantee but to inspire you to optimize and grow your business. If you want to take advantage of our lessons learned the hard way and improve your results, keep reading….
During the last years we’ve been helping many businesses to face their bookings and payments problematic. If your business wants to start receiving online payments, first of all, we would like to tell you “This is the right decision” and we are saying that mostly because we know, that having the client paying online, will avoid no-shows and can make your life a lot simpler. In other words, it’s the ultimate step to automate your reservation process.
Since you’re considering receiving online payments, you may be sinking in an ocean of doubts. Don’t panic, it’s normal, you may be discovering terms like payment gateways, merchant accounts, acquirers, API and many other words you never heard about in the past.
If you want to keep things simple, this is our one recommendation: Use Paypal. If you want to know why Paypal is a great solution for you as for your customers, keep reading.
Want to make the most of your WebReserv booking system? Check out 3 amazing features and try them for FREE with a GOLD account trial.
The Gold account is the most advanced account in WebReserv. It unlocks all options and features of the system and allows you to make the most of the system. Let us present you 3 features of the GOLD account that really can take your business to another level.
1. Email customization: Convert your emails into a marketing weapon
When a customer makes a reservation through the booking system, WebReserv automatically sends him a confirmation email. This is a great feature because it gives your customers instant notification, all the details of their reservation and the assurance that they have successfully made the booking. But, can you do more? Can you improve the customers experience even further? The answer is yes, Read the rest of this entry »
2016 is upon us. As the year comes to a close, now is a great time to make sure your booking system is updated, and ready to manage reservations for the next year. You certainly want to avoid any issues that may arise, so we outlined a small checklist with a few key things you need to review to make sure you have a green light for the upcoming year.
1. Update your rates
The online booking system will only allow customers to make a reservation if it can find valid rates for the season. If your rates aren’t updated, the booking calendar will show grey, and your products will be unavailable for booking. Read the rest of this entry »
When a customer makes a reservation through the booking system, WebReserv automatically sends him an email. This is a great feature because it gives your customers instant notification, all the details of their reservation, and the assurance that they have successfully made the booking. Does that mean you are through with all communication between you and your customer? Of course not. There are still details and information that you would like to relay to your customers before arrival and even after they check out. Today we will talk about how WebReserv can help you keep your customer informed on every detail from A to Z with the Pre and Post Visit Email. Read the rest of this entry »
What I am about to share is probably not what you are expecting. How do I know? Good question. I will tell you.
Creating a consistent stream of ideal guests is easy once you’ve got the 5 elements in place. But before I reveal what these 5 elements are, I will first tell you what they are not:
- Discounting your prices
- Listing with a gazillion free sites
- Listing with online travel agents, and letting them do the marketing for you. Plus paying their commissions for the privilege.
- Taking anybody and everybody no matter what they want
- Competing on price with other B&Bs in your area
- Mess around on social media talking about you