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You have a well designed website, but you are not getting the bookings that you expect. You realize that there is something that needs to be done to change that, but aren’t sure what to do. There are many things you can do to increase your conversion rate. We will discuss 13 tips below.
1. Measure your results
How can you make the right decision if you don’t know where you’re failing?
The very first step is to track your conversions. To do so, you can use Google Analytics. It is a free service, and will give you important data about people who view your website. Where are they coming from? When are they leaving the page? How many convert? How many bounce? To get started with it, see the Google Analytics training here.