small businesses

7Ps serie – part 1: Are you applying the correct value proposition for your business?

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ARE YOU APPLYING THE CORRECT VALUE PROPOSITION FOR YOUR BUSINESS?A simple 10 min read showing how you by making adjustments in your value proposition will attract more potential clients, grow your business and eventually make more money.

What is a value proposition? How can it help your business specifically? Does it all sound a bit theoretical, complex and not really relevant to your little business? Well it is, but we do agree that the more practical it gets the better it is for you and your scarce amount of resources maybe both time and money wise. Therefore, this will be the first of a series of articles focused on topics relevant to make your business thrive.

What entitles us to tell you what you ought to do and what not? Well legally nothing actually (our disclaimer) so we won’t guarantee anything else but inspiration.

Nonetheless have we over time done all the trials and errors ourselves and we still keep learning, but also have we spent uncounted hours helping other businesses to improve and to succeed at their doings. So, we just want to share that knowledge with you, so that you can overcome the same hurdles but faster and better.

Want to know more, keep reading…

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Keeping in touch with your Customers

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Keep in touch with your customersAs a business, keeping in touch with your customers is a great way to get repeat business year after year. Sending emails about special offers or newsletters by email or regular mail are wonderful ways to let your customers know about what is going on with your business.  This is great if you are a seasonal business, such as a vacation rental, tour business, or watersports rental, to communicate with customers as your season is ending or during the off season.  You can easily extract your customer’s contact information in the WebReserv System by running a Customer Report.

Creating the report to use for an email marketing campaign can be completed in a few easy steps.

1.     Gather the data and select the options

Go to Frontdesk – Reports.  Choose Customer Report from the list.  On this page, you have different options for the report.

Customer Report Options
Customer Report Options

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6 Tips to Make Your Webpage More Valuable

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Turn your webpage into the gold egg

A company’s webpage is a reflection of the business itself.  That is most certainly what a customer may think since it is often his/her first introduction to a business. With this in mind, creating an excellent website is vital to the success of your business.  Before you consider design and marketing, you will first want to make sure your site provides visitors the right information at the right time.  If you are just getting started with your website or are updating an existing one, here are a few important tips you need to follow to create a valuable webpage.

Tip 1: Make it simple

When it comes to designing your website, the old adage KISS is good advice: “Keep It Simple, Sweetie”. Here is why:

For your visitors understanding

You don’t want your customers to leave your webpage because they can’t find what they are looking for. Think about what information is important for someone to buy your service or product, and organize this information in an easy structure, such as a simple main menu. Make sure the important information is available from the main page and that it is not necessary to scroll down to access it.  Also, do not overload the page with unrelated information. Read the rest of this entry »

5 BIG Mistakes B&B Owners Make And How To Avoid Them – Part 5

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At WebReserv we have been working with the B&B industry for several years trying to provide the best service to our clients. We know that a good booking system is a valuable tool for the B&B owner, but we are also aware that there are many other aspects (marketing, communication, sales, accounting, etc.) that the business needs to refine and improve in order to be successful.

Yvonne Halling

Yvonne Halling is a B&B owner and a WebReserv client. She runs a successful B&B, and wants to share her experience and knowledge with other B&B’s. She writes about the 5 most common mistakes that B&B owners often make. Each week, we will discuss one mistake and give tips on how to avoid them. Here is the 5th mistake.

Not Realising That Customers Having Money in Their Pockets To Spend, That They Could Be Spending With You!

There is an old saying that a customer is a customer is a customer, to me this opened up the prospect of actually taking additional money from my B & B clients for non B & B goods and services.

I literally jumped in the air when I got this one, as it had never really occurred to me before and it fitted so well with my new found ‘how can I give customer value at an even higher level’? Read the rest of this entry »

5 BIG Mistakes B&B Owners Make And How To Avoid Them – Part 4

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At WebReserv we have been working with the B&B industry for several years trying to provide the best service to our clients. We know that a good booking system is a valuable tool for the B&B owner, but we are also aware that there are many other aspects (marketing, communication, sales, accounting, etc.) that the business needs to refine and improve in order to be successful.

Yvonne Halling

Yvonne Halling is a B&B owner and a WebReserv client. She runs a successful B&B, and wants to share her experience and knowledge with other B&B’s. She writes about the 5 most common mistakes that B&B owners often make. Each week, we will discuss one mistake and give tips on how to avoid them. Here is the 4th mistake.

 

Having NO CLUE about the Life-Time Value of a Customer

How many customers are you looking for? I know that might sound like an odd question but do you know that in marketing terms it’s massively easier to get someone to buy something from you that has bought from you before?

Now this is not me sharing this, I learned it in my long lonely nights learning about marketing and if you think about it, it is obvious. Here’s how it works, it’s called – Read the rest of this entry »

5 Big Mistakes B&B Owners Make and How To Avoid Them, Part 2

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At WebReserv we have been working with the B&B industry for several years trying to provide the best service to our clients. We know that a good booking system is a valuable tool for the B&B owner, but we are also aware that there are many other aspects (marketing, communication, sales, accounting, etc.) that the business needs to refine and improve in order to be successful.

Yvonne Halling

Yvonne Halling is a B&B owner and a WebReserv client. She runs a successful B&B, and wants to share her experience and knowledge with other B&B’s.  She writes about the 5 most common mistakes that B&B owners often make.  Each week, we will discuss one mistake and give tips on how to avoid them. Here is the 2nd mistake.

“Do you know what your guests want, what they really want?

Many B&B owners I speak to insist that having “stars” or ratings by organisations who grade them are the most important reason people choose them, and I’m here to tell you today, that it’s not!

Not at all! Read the rest of this entry »

Why WebReserv is a great booking system for small hotels and hostals?

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For the lodging industry, the ability to handle their bookings online has been a great way to save time and increase revenue.  For the customer, booking online is safe and easy to do.  Small and medium businesses in the lodging industry know the importance of having an online booking system available to their customers. The issue, however, is that many of existing booking systems out there on the market are expensive and require the business to have technical knowledge to set it up. It is just not feasible for a small hotel or hostel to put in the investment for one of these systems and hire an IT professional to set it up. Most times, smaller hotels and hostels are run by a few people and do not have the resources to put into a complicated booking system.

For these reasons, WebReserv has been the much needed solution for these types of businesses to manage their online bookings.  Small and medium businesses choose WebReserv for its affordability and ease of use.  The system is designed to manage your bookings right from your own website.  Not only that, the process is seamless for the customer, which keeps them coming back year after year.

We talked to Adam Gudofsky, owner of the hostel Banti Tarifa in Spain, and asked him to explain why WebReserv is a great booking system for his business.

What was your main concern about buying WebReserv? 

I didn´t really have any concerns over the system itself. It was more a general concern of using an online reservation system for a small hostal.

What did you find as a result of buying WebReserv?

Within the first week of using the system I was already impressed! I was receiving reservations at times I would not normally be able to.  As Banti is a small place with only 6 rooms, the hours of our reception were limited to 09-13h and 17-20h.  Using WebReserv has given me the chance to take reservations 24 hours a day, 7 days a week.  I have also been able to save around 20% of phone bills.  We used to call clients back who left messages, many of which would be international calls. Our voicemail states our opening hours and also refers clients to our website to make their reservation.  The amount of voicemails we receive has gone done dramatically.

What specific feature did you like most about WebReserv? 

For me the best feature of WebReserv is its customer care.  Since day one I have always been well taken care of.  For those of us who are not computer savvy, on online reservation system can seem, at first, to be very complicated to set up.  This was not the case with WebReserv. I was provided with all the support I needed at no extra charge.  Until this day I continue to receive outstanding support.

What would be three other benefits about WebReserv? 

1.) Less time spent on the phone

2.) A very useful way to establish a database of clients who have made previous reservations.

3.)  Simply everything has become more efficient both from a business and client perspective.

Do you think WebReserv is an adequate tool for businesses of your industry? Why? 

For my industry WebReserv is not an adequate tool, its essential!

 

Get your free WebReserv account: WebReserv official website

More information about Banti Tarifa: Banti Tarifa