lodging booking system
You have a well designed website, but you are not getting the bookings that you expect. You realize that there is something that needs to be done to change that, but aren’t sure what to do. There are many things you can do to increase your conversion rate. We will discuss 13 tips below.
1. Measure your results
How can you make the right decision if you don’t know where you’re failing?
The very first step is to track your conversions. To do so, you can use Google Analytics. It is a free service, and will give you important data about people who view your website. Where are they coming from? When are they leaving the page? How many convert? How many bounce? To get started with it, see the Google Analytics training here.
Most businesses I work with can easily see the benefits of having an online booking system for their customers because they are customers themselves and use online booking for their holidays, plane tickets, or other activities. What may not be as apparent are the benefits that an online booking system will have on your business internally. Here are few important points that will help you understand why a booking system is so helpful to your own organization.
1. Your customers can make a reservation on their own
The online booking system on your webpage, in a few steps, allows the customer to check the availability, select dates and times, add his details, and make the payment. These steps are all done by your customer without your help, essentially putting time back into your busy day. Plus, the icing on the cake is that your customers will be pleased with your business for the providing this capability. Read the rest of this entry »