At WebReserv we have been working with the B&B industry for several years trying to provide the best service to our clients. We know that a good booking system is a valuable tool for the B&B owner, but we are also aware that there are many other aspects (marketing, communication, sales, accounting, etc.) that the business needs to refine and improve in order to be successful.
Yvonne Halling is a B&B owner and a WebReserv client. She runs a successful B&B, and wants to share her experience and knowledge with other B&B’s. She writes about the 5 most common mistakes that B&B owners often make. Each week, we will discuss one mistake and give tips on how to avoid them. Here is the 3rd mistake.
“Who do you want to serve?
When helping B&B owners who want to make more money and have more fun, the first thing we look at is who they really want to welcome to their homes, and this is often a sticky subject.
Question: Who is your ideal guest?
The problem when we try to be all things to all people is that we then become no-one to everyone. We scatter our energy and focus and end up not really making anyone happy, including ourselves. We become another ordinary, forgettable B&B experience and that doesn’t build our businesses, nor does it serve our guests. Read the rest of this entry »