Things are going well for businesses in the tourism industry. Businesses are reporting record revenue numbers as people are traveling more. Why? One big reason is due to many of the travel sites, such as Booking.com, TripAdvisor, and Expedia, are making it easy for people to find and book what they want. You can find a place to stay or various activities and tours in the destination you are traveling to. On one hand, these sites are beneficial for both the customer and the business to ‘find’ each other, but on the other hand, it doesn’t come cheap to the business as it has to pay commission to these big travel sites for any bookings received through their portal. This is why, smart businesses in the lodging or tour industry will always be looking for way to get more traffic and bookings on their own through their website.
It is not an easy thing to compete with those billion dollars companies, and ignoring them may not be the best strategy either. These travel sites can certainly help your sales, but it is also essential for your businesses to maintain a certain independence in order to reduce risks, be in control, and make more money with each reservation. You may have a very professional website, but if it is lying dormant out there on the web you will not make it on your own. Spread your voice, reach out to the world, and take back control with the following tips.