Things are going well for businesses in the tourism industry. Businesses are reporting record revenue numbers as people are traveling more. Why? One big reason is due to many of the travel sites, such as Booking.com, TripAdvisor, and Expedia, are making it easy for people to find and book what they want. You can find a place to stay or various activities and tours in the destination you are traveling to. On one hand, these sites are beneficial for both the customer and the business to ‘find’ each other, but on the other hand, it doesn’t come cheap to the business as it has to pay commission to these big travel sites for any bookings received through their portal. This is why, smart businesses in the lodging or tour industry will always be looking for way to get more traffic and bookings on their own through their website.
It is not an easy thing to compete with those billion dollars companies, and ignoring them may not be the best strategy either. These travel sites can certainly help your sales, but it is also essential for your businesses to maintain a certain independence in order to reduce risks, be in control, and make more money with each reservation. You may have a very professional website, but if it is lying dormant out there on the web you will not make it on your own. Spread your voice, reach out to the world, and take back control with the following tips.
A company’s webpage is a reflection of the business itself. That is most certainly what a customer may think since it is often his/her first introduction to a business. With this in mind, creating an excellent website is vital to the success of your business. Before you consider design and marketing, you will first want to make sure your site provides visitors the right information at the right time. If you are just getting started with your website or are updating an existing one, here are a few important tips you need to follow to create a valuable webpage.
Tip 1: Make it simple
When it comes to designing your website, the old adage KISS is good advice: “Keep It Simple, Sweetie”. Here is why:
For your visitors understanding
You don’t want your customers to leave your webpage because they can’t find what they are looking for. Think about what information is important for someone to buy your service or product, and organize this information in an easy structure, such as a simple main menu. Make sure the important information is available from the main page and that it is not necessary to scroll down to access it. Also, do not overload the page with unrelated information. Read the rest of this entry »
You have a website and you think it looks good but you feel like your business could be doing better and earning more money. It is important that customers make their bookings with you and not your competition, so here are 7 critical steps to improve your bookings this year. Commit to doing one step every day and you’ll be ahead of the competition in a week.
Step 1. Update Your Website. Time: 4 – 8 hours
When was the last time your website was updated? If it’s out of date, make it a goal to get it refreshed before the season starts.
If website design is not your passion or your skill, you can consider using website companies such as Wix.com or Weebly.com. They offer great looking websites with very little work.
If you decide to build or buy a new website, make sure it’s easy to understand, complete and responsive. Responsive means that the page automatically adjusts to the screen it’s being shown on, thus, giving the customer a great experience whether he or she is using a laptop, a tablet, or a smartphone. Read the rest of this entry »